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Why is this theme important to small towns? |
The world is getting smaller, and people have the ability to move around it much more freely. People can now choose to shop , live, work, and enjoy their leisure time in a growing number of places. ‘Super-centre’ stores , housing and leisure facilities located on the outskirts of towns and cities draw people away from town centres. Since the 1980s, there has been a constant drift towards larger centres. Also, the tendency of commuting residents to do their shopping closer to work can leave small town centres empty. If not managed properly, small towns can quickly lose both locally based shoppers and visitors to the town. This loss can result in not only economic, but also social and cultural consequences (see ‘Jobs and Employment’ component).
Small towns cannot afford to stand still. Small towns must therefore work harder than ever before to give residents and visitors an experience that is better than what they could find elsewhere
(see ‘Marketing and Promotion’ component).
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