Definition of theme

Why is this theme important to small towns?

What are the consequences of small towns ignoring the theme?

What have we discovered about this theme?

Case Studies

What we recommend

• Any marketing and promotion programme should identify with the long-term vision for the town. It should work to attract the kind of investment required to achieve the town’s long-term goals.
• Do some market research – know who your audience is, what your products are, and who your competition is
• Market your ‘place’ (architecture, history, facilities) and its ‘people’ (qualities, hobbies, beliefs, skills).
• Encourage your citizens to speak highly at all times about your town (everyone is a potential salesmen!)
• Collaborate with other towns in your region
• Maximise the use of the media

Recommended Reading:

'Marketing the Uniqueness of Small Towns' http://web1.msue.msu.edu/imp/modtd/33529767.html

Next read Conclusion and Key Messages

Strategy Wheel Content