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What are the consequences of small towns ignoring the theme? |
Without a marketing and promotion programme, a town has little control over the kind of development taking place. Rather than trying to attract a diverse mix of development opportunities, it is left to work with whatever interest happens to come along. This could have serious economic and social consequences, resulting in:
- Over-reliance on one kind of development, usually, housing. This tends to create dormitory settlements and have a significant impact on the local housing market.
- Loss or lack of employment opportunities due to a decline or absence of tourism and / or business development.
- Loss or lack of economic diversity resulting in a vulnerable local economy.
- Economic stagnation.
- Reduced sense of pride in the town; general feeling of worthlessness.
- Loss of confidence in town officials due to any or all of the above.
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